R-Ranch Markets Growing in the Overlooked Ethnic Market
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A textbook example of the truth in the time-proven marketing axiom, "find a need and fill it," can be seen in a Southern California supermarket chain of which most consumers have never heard. R-Ranch Markets has catered to the much overlooked and under-served ethnic trade markets since 1974, focusing its merchandise and marketing efforts on the growing Hispanic market. As its niche has grown, so has the company.

     As a mark of its financial strength, R-Ranch Markets was named to the Top 50 Retailers list in the country by the Mexican American Grocers Association (MAGA). R-Ranch is an active participant in community events and celebrations, and makes a concerted effort to hire from within the communities where they locate. R-Ranch Markets made a major commitment to the inner city by acquiring and rebuilding three supermarkets that were destroyed during the Los Angeles riots.

Establishing Distribution Channels For Growth

The long-term goal of becoming a major force in the ethnic supermarket business world depends on finding outstanding real estate opportunities. R-Ranch Markets Corporation is well positioned to take advantage of a variety of real estate transactions including land purchases, build-to-suit leaseholds, purchasing existing buildings and leasing and retrofitting existing buildings. Current locations are both freestanding and "in-line" within shopping centers. R-Ranch Markets can serve as an anchor tenant, with customer counts for a typical store averaging 25,000 per week.

R-Ranch Markets stores include a meat department, produce department, tortilla factory, hot deli, frozen foods department, full service bakery, ATM, check cashing, and liquor department. Many of the specialty products that are stocked cannot be found at other grocery stores.