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Profile Even 25 years later Winick Realty Group Jeff Winick said he “got the itch” in 1981 to start his own retail real estate company. Fast-forward almost 25 years later and the CEO of Winick Realty Group still hasn’t lost that tingle when it comes to his business. “We try to be cutting edge and unique in our marketing,” said Winick. “We have a lot of young aggressive brokers who are always working on something new and interesting.” The latest project for Winick Realty Group is certainly one of a kind. The company was awarded the exclusive marketing and leasing assignment for 220,000 sq.ft. at 808 Columbus Avenue in New York, NY. Jeff Winick and Lori Shabtai, director of Luxury & Brand Retail of Winick Realty Group, will serve as the exclusive leasing brokers for the prestigious property. 808 Columbus Avenue is situated between 97th and 100th Streets on three contiguous New York City blocks. The retail portion will sit at the base of a residential retail building. The retail site will be the first development in the city to offer that much retail space over three contiguous blocks, complete with 23-foot ceilings, 700 feet of frontage, four loading docks and 36-foot column spans. “The opportunity to offer exposure with 700 feet of street frontage to an existing community and neighborhood is alluring to any retailer,” said Winick. “The 220,000 sq.ft. of retail space will include a supermarket, nationally recognized retailers, local retailers, fashion-oriented, home furnishing and improvement stores, specialty shops, restaurants and cafes.” The site, which is currently under development, is slated for completion in 2008. “The new construction at 808 Columbus Avenue will provide retailers with strong demographics, continued residential growth, and an abundant work force,” said Shabtai. Having designed 45 hi-rises in New York, NY, world-renowned architect Costas Kondylis has helped shape the city’s skyline. Now it’s his job to help shape 808 Columbus Avenue, which is hoping to become one of the Big Apple’s finest new mixed-use projects. “It is our goal to have 808 Columbus’s design reflect New York City’s quality lifestyle, and offer intimacy of scale and customer convenience that will include ease of access as well as artistic embellishments, service amenities and a wide retail selection,” said Winick. This latest project is just one of many successful undertakings for one of the most dominant retail leasing firms in New York City. There have been many milestones along the way that shaped Winick Realty Group, including “representing Chase Bank for over 13 years, doing the last 200 stores for Duane Reade, almost 90 percent of the Blockbuster Video stores, McDonald’s Express locations and representing Starbucks for 10 years in the boroughs.” Now the company has grown so successful that it is planning to open a satellite office in New Jersey, as well as locations in the South Beach area of Miami, FL and in Los Angeles, CA. Winick Realty Group is an experienced team of retail brokerage specialists who apply their insight and knowledge to all phases of a transaction from site identification through final lease and tenant occupancy. The company will assist clients in every phase of their lease, including: analyzing and assisting in negotiating the lease, assisting in the renewal and relocation requirements, offering project management services for space fit-out and advising on future relocations and expansions. The company also will provide asset disposition services. For building owners, Winick offers comprehensive advisory services, from initial site analysis to the final lease. The company will conduct an assessment of the property consisting of site inspections, area demographics and market segmentation analyses. Winick then identifies the most appropriate tenant categories based upon goals, preferred tenant mix and project consumer traffic. Services include: targeted media planning, focused direct mail programs, highly visible site displays, sophisticated telemarketing programs and internet design listing and search mechanisms. Winick then complements these services with an electronic inventory system, which catalogs the requirements of national, regional and local retail chains seeking space in a specific area. For corporate and institutional owners, Winick will analyze the company’s portfolio and conduct an assessment of the properties based on their needs. The process is composed of: site inspections, computerized demographics models, market analyses and comparative property valuations. Upon completion of the review, Winick provides companies with specific asset management recommendations and various repositioning strategies. For acquiring or selling investment properties, Winick helps companies make informed purchasing and selling decisions. The company will develop financial models and projections that clearly define a property’s income stream, whether the property is a leasehold, taxpayer, strip center, mall or mixed-use development. Other current projects for Winick are the new construction at 611 6th Avenue at the intersection of 18th Street in the heart of Ladies Mile. The space encompasses 7,000 sq.ft. on the ground floor, 9,200 on the second floor and 8,730 sq.ft. on the lower level creating approximately 25,000 sq.ft. of retail on three levels; occupancy is scheduled for summer of 2007. Nearby assignments for The Winick Group include the new construction at 131 8th Avenue at the northwest corner of 16th Street, which is approximately 12,000 sq.ft. on the ground floor, and 10,000 sq.ft. on the lower level with over 224 feet of frontage; occupancy is slated for Fall 2007. Manhattan’s Financial District is a neighborhood where The Winick Group has certainly made its mark with such exclusive assignments as 281 Broadway, new construction of approximately 15,000 sq.ft. of retail, 21 West Broadway with over 33,000 sq.ft. of retail space facing the new World Trade Center site and 20 Exchange Place comprising of over 130,000 sq.ft. of retail. “We can’t keep up with the demand in the Financial District,” said Darrell Rubens, Director at Winick Realty Group. The Winick/Rubens team has leased over 75,000 sq.ft. of retail space throughout downtown for such tenants as Gold’s Gym, Merchants Restaurant, Haru Restaurant, the US Post Office and Starwich, to name a few and there are many more leases in the works. Besides these and many other successful projects, Winick also represents numerous retailers. Its biggest retail client is Duane Reade, which is seeking spaces of 6,000 sq.ft. to 12,000 sq.ft. in corners, endcaps, pad sites, freestanding locations, inline spaces and urban areas throughout Manhattan, Bronx, Queens, Brooklyn, Staten Island, Nassau, Westchester and Rockland Counties in NY; northern NJ . The company is looking for 60 to 70 locations for the drug store. Winick Realty Group also is representing the following retailers: Office Depot, Blockbuster Video, Outback Steakhouse, Moe’s Southwest Grill, Starbucks, InVite Health, Bonefish Grill, au bon pain, Carrabba’s Italian Grill and Cheeseburger in Paradise. For more information, contact Winick Realty Group, 655 Third Avenue, New York, NY 10017; 212-792-2600, Fax 212-792-2660. |