BAD ASS
Coffee Co.
One of the most important aspects of a company is the name. You need a name that creates an interest as well as one that is easily remembered to improve your chances of being successful. Few have a problem remembering the name of the Bad Ass Coffee Company. The native people of Kona, Hawaii remember the days of the "bad ass ones." The bellows of the donkeys could be heard echoing through the mountains as they hauled the heavy loads of coffee up and down the mountainside. In honor of these hard working donkeys, the Bad Ass Coffee Company was named. Michael Bilanzich, president of the Bad Ass Coffee Company, has come up with a hot-selling product, as well as logo merchandise which in some cases outsells the coffee, such as bumper stickers: "I Love My Bad Ass Attitude." The Bad Ass Coffee Company of Hawaii, Inc. is headquartered in Salt Lake City, Utah and currently manages and operates a chain of gourmet coffee stores. The Bad Ass Coffee Company’s stores are designed to provide an exciting, fun, and upbeat atmosphere, coupled with a philosphy of serving "only the highest quality espresso drinks, and carry the finest gourmet whole bean coffees available, including flavored and decaffeinated coffees." |
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Merchandise at times out sells the coffee
They also market an extensive line of Bad Ass Coffee Co. logo products including mugs, hats, T-shirts, chocolates, macadamia nuts and so on. Utilizing traditional Old World roasting skills and "only the highest quality Arabic coffee beans produced throughout world, the company goes through extreme lengths to insure that the integrity of the unique characteristics of each growing region comes out in each cup of Bad Ass Coffee."
The Bad Ass Coffee Company offers franchise opportunities, supported by assistance with site selection. The initial franchise fee is $20,000, with the average start up costs in the $19,000 to $40,000 range. Estimated capital costs are for signage $4,000 to $10,000, equipment $12,000 to $15,000 and lease/leasehold improvements (depending on location) $25,000 to $50,000. Stores are generally in the 1,000-square-foot range.
The Bad Ass Coffee Company’s stores are company owned, limited partnerships, licensed, and franchises. Expansion will be through all of these venues. Current stores are located in: Kihei, Hawaii (Licensee); Kailua Kona, Hawaii (Licensee); Kamelela, Hawaii; Lahainia, Hawaii (Licensee); Honolulu, Hawaii (Four locations, one store is Bad Ass Coffee & Ice Cream store and is a limited partnership, one licensee, and two limited partnerships); Kailua-Kona, Hawaii (second location and owned by limit partners); Helena, Montana (licensee store), Utah (three stores), Alaska (three stores), and one store in Colorado. Locations in Las Vegas, Nevada and Balboa Island, California are due to open soon, along with two more locations in Hawaii. Freestanding, strip and mall locations are sought. The company is looking to expand nationwide.
For more information contact The Bad Ass Coffee Company of Hawaii, at 166 W. 2700 South, Salt Lake City, Utah, 84115, or by phone (801) 463-1966, Fax 463-2606.