FEATURE: Burlington Coat Factory puts its best foot forward: MJM Designer Shoes
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FEATURE

Burlington Coat Factory puts its best foot forward: MJM Designer Shoes Expect an increase in foot traffic at Burlington’s new concept.

The national retailer that has become known for offering bargain prices on brand-name clothing has announced that it is expanding its MJM Designer Shoes concept with plans for a total of 14 stores by the end of the year.

The company is striving to open at least 100 shoe stores during the coming five years.

The shoe stores offer high-end products for drastically-reduced prices, such as suede BCBG boots pared down to $89 from $450, as well as fashionable shoes like Bruno Maglis cut from $500 to $125. Discounts generally range from 20% to 60% less than other retailers.

MJM Designer Shoes stores carry at least 30,000 pairs of shoes. Men’s and women’s selections range from dressy to casual and athletic, while children’s shoes are covered with styles for any occasion. The stores also offer an extensive accessory collection, including handbags, wallets, belts, socks, hosiery and gifts.

The company is striving to open at least 100 shoe stores during the coming five years.

The company prefers to locate in high-traffic, regional power centers that serve middle-to-upper income demographic areas.

Preferred spaces range from 20,000 sq.ft. to 25,000 sq.ft. The MJM floor plan is designed around clean, simple displays. All available sizes are shown, allowing customers to pick and choose.

MJM was the idea of Andrew Milstein, the company’s vice president. Burlington Coat Factory Warehouse Corp. also operates under such tradenames as Baby Depot, Cohoes Fashions, Luxury Linens and Totally 4 Kids.

The company is a national department store retail chain offering current, high quality, designer merchandise at up to 60% less than other department store prices.

Burlington Coat Factory stores feature outerwear, apparel, shoes, accessories for the entire family, baby clothes, furniture, toys, home decor items and gifts.

Over 315 stores can be found in 42 states nationwide operating under the Burlington Coat Factory umbrella. Burlington Coat Factory is a publicly traded company on the NYSE with the symbol BCF.